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- 55-inch Edge LED-backlit HDTV with Full HD 1080p resolution and slim design
- Motionflow 120Hz technology for smooth motion; BRAVIA Engine 3 fully digital video processor
- Wi-Fi ready (with optional dongle); access to BRAVIA Internet video and widgets; USB port for photos, music and video playback
- Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
- Includes removable stand; measures 50.4 x 31.5 x 13.8 inches with stand
List Price : Price : $1,480.00
Product Description
The EX700 Series HDTVs feature an Ambient Sensor which automatically adjusts the picture color and brightness based on your room’s lighting conditions.
Amazon.com Product Description
Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more as they consume less power than conventional LCD televisions and contain no mercury. You’ll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.
Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.
See a comparison of all Sony HDTV models below.
Key Features
Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).
Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.
Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.
Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment–including movies, photos, music, videos and more–even easier (Wi-Fi dongle required; sold separately).
BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)
BRAVIA Engine 3: Enjoy Sony’s most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.
Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room’s lighting.
24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.
USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV’s USB input.
Presence Sensor: Save energy with an HDTV that turns the picture off when you’re not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.
Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.
Key Specifications
- Screen size: 55 inches
- CineMotion Reverse 3:2 Pulldown Technology: Yes
- 24p True Cinema Technology: Yes
- 3D Comb Filter: Yes
- TV Guide On-Screen: Yes
- Deep Color: Yes
- Live Color Technology: Yes
- Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
- Speakers: 2x 10W (20 watts of total power)
- 5.1 Channel Audio Out: Yes
- Dolby: Dolby Digital
- USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
- Wireless LAN: Ready (requires dongle)
- Tuners: ATSC, NTSC, Clear QAM
- VESA wall mounting pattern: 400 x 300
- Warranty: 1 year labor and parts
- Energy Star compliant: Exceeds Energy Star version 4.0
Dimensions
- TV with stand: 50.4 x 31.5 x 13.8 inches (WxHxD); 57.5 pounds
- TV without stand: 50.4 x 30.8 x 2.8 inches (WxHxD); 49.1 pounds
- What size TV should you get?
Connections
- HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
- Component: 2 (1 side, 1 rear)
- Composite A/V: 2 (1 side, 1 rear shared with component)
- Ethernet: 1
- RF: 1 (rear)
- USB 2.0: 1 (side)
- PC input (15-pin, D-Sub): 1 (side)
- Analog audio inputs: 4 (1 side, 3 rear)
- Digital audio output: 1 optical
What’s in the Box
BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions
Learn More
Bravia Internet Video
Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:
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Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they’re on DVD and TV shows the day after they air, with thousands of titles available in HD–all commercial free. |
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Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV–watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.) |
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Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library. |
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Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot. |
Which Size HDTV is Right for My Room?
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With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.
If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
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Sony HDTV Comparison
| Series: | BX300 | EX308 | EX400 | EX40B | EX500 | EX600 | EX710 | HX800 | NX700 | NX810 |
| Models: | 32″ | 22″ | 32″, 40″ | 32″, 40″ | 32″, 40″, 46″, 55″, 60″ |
32″, 40″, 46″ |
32″, 40″, 46″, 55″ |
40″, 46″, 55″ |
40″, 46″ | 46″, 55″, 60″ |
| Panel type | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | Edge LED | Edge LED | Dynamic Edge LED |
Edge LED | Dynamic Edge LED |
| HD 720p |  |
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| Full HD 1080p | — | — | |
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| 3D ready | — | — | — | — | — | — | — | Yes | — | Yes |
| Video processing | Engine 2 | Engine 3 | Engine 2 | Engine 3 | Engine 2 | Engine 2 | Engine 3 | Engine 3 | Engine 3 | Engine 3 |
| Motionflow | — | — | — | — | 120Hz | — | 120Hz | 240Hz | 120Hz | 240Hz |
| Ambient Sensor | — | |
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| Lightsensor | — | — | — | — | — | — | — | — | |
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| Internet Video | — | Ready | — | Ready | — | — | |
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Ready | |
| Internet Widgets | — | — | — | — | — | — | — | — | |
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| DLNA | — | |
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| Wireless LAN | — | Ready (w/ dongle) |
— | Ready | — | — | Ready | Ready | Integrated | Integrated |
| Ethernet | — | |
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| Blu-ray Disc Player | — | — | — | |
— | — | — | — | — | — |
| HDMI | 2 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 |
| Component (Y/Pb/Pr) | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 |
| Composite A/V | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 |
| Digital audio output | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical |
| PC (DSub) | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| HDMI PC input | |
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| USB 2.0 port | 1 (svc only) | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| MP3 playback | — | |
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| JPEG playback | — | |
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| MPEG 1/2 video playback | — | — | |
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| MPEG 4/AVCHD video playback | — | |
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| TV Guide onscreen | — | |
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Sony BRAVIA KDL55EX710 55-Inch 1080p 120 Hz LED HDTV, Black Reviews
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51 of 51 people found the following review helpful:
 Sony 55″ EX-710: An Excellent Affordable LED/LCD TV, December 26, 2010 This review is from: Sony BRAVIA KDL55EX710 55-Inch 1080p 120 Hz LED HDTV, Black (Electronics)
I spent hours researching and comparing “LED” LCD TV’s in the 55″ size category. I finally narrowed it down to two “edge-lit” LED TV’s (the Sony Bravia 55″ EX710 and the Samsung 55″ LED 6300 series) based on price/performance, overall image quality, image contrast, refreshing rates (for sports), ease of use and customer service. I’ve owned both Sony and Samsung in the past and was satisfied in general with their performance and customer service so I felt comfortable with either TV from a reliability and customer service perspective. In terms of image, watching the TV’s side by side for well over 10 hours, I can say I could not distinguish between the two TV’s. The shape of the Sony is a bit different (slightly taller and narrower) than the Samsung, giving you the impression that the Samsung is bigger, but it’s not. Both the Sony and Samsung TV’s provide excellent color resolution and contrast, deep dark colors and vibrant lighter colors as… Read more
71 of 81 people found the following review helpful:
 Samsung C6400/C6300 vs Samsung C6900/C6800 vs Bravia EX710/EX711, January 9, 2011 By
This review is from: Sony BRAVIA KDL55EX710 55-Inch 1080p 120 Hz LED HDTV, Black (Electronics)
I spent weeks researching and testing various LCD/LED flat screens. In the end I purchased the Samsung 55 inch C6400. The C6400 model is the same screen as the C6300 model except the C6400 has Samsung’s built-in internet apps whereas the C6300 does not. In the process, I purchased two Samsungs (C6400 and C6900) and one Sony Bravia (EX711). Here is what I learned: * All of the review websites “calibrate” their screens before performing a review. During calibration the screen’s default settings are changed to supposedly make them more accurate. Nifty features that are built into the screen like “Mega Dynamic Contrast Ratio” are frequently disabled during calibration because they can affect the accuracy of the image. In my opinion, if a nifty feature in your television can make it appear brighter or more colorful, go for it. Color accuracy is overrated. What matters is whether *you* like the picture or not. * Edge-lit screens like the Samsungs and… Read more
8 of 8 people found the following review helpful:
Great TV – Nothing to complain about, January 16, 2011 By
netrabbit (Sammamish, WA) – See all my reviews
This review is from: Sony BRAVIA KDL55EX710 55-Inch 1080p 120 Hz LED HDTV, Black (Electronics)
I bought this TV online during black friday for 1500$ delivered. Right out of the box the TV was simply amazing. I did not have to change any color, brightness, contrast settings. It chooses the right picture mode based on the content. Some people have complained about the sound, but I found it to be sufficient for my room (15 feet by 30 feet). I like the fact that the stand provides about 20 degree movement on each side. Before this I bought a Vizio and the picture quality on that was horrible (I obviously returned it). This is one of the best TV out there if you are not looking for 3D. Some of the things that I found not that great: * The factory setting for the screen size cuts about 3-5% of the picture from all sides on HDMI input including computer, XBOX, DVD, Dish HD Receiver. It took me some time to realize that I was missing some of the picture. You need to set “Screen” to “full pizel” to get complete HDMI picture. I am not sure why they would set… Read more
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